INNOVATION & TRENDS

Our capacity for innovation has become our brand image. Our customers know that they can have confidence in us and count on EUROGERM to imagine and develop their ingredients and creative solutions. Through its monitoring of products and markets, EUROGERM is able to inform customers on wheat-flour-bread-patisserie trends.

Innovation & tendances

Innovation

Since 1989, at the forefront of trends, EUROGERM is thinking of and designing for “consumers”

Expertise marketing et tendances blé-farine-pain-pâtisserie - Eurogerm

Always ahead of time

We are motivated by presenting performing and innovative solutions. From the sourcing of raw materials to the characteristics of the final product, we are always looking to find a new, competitive and original idea for the products of tomorrow:

  • Maximise the quality potential of your flour
  • Improve the characteristics of your finished product
  • Give a unique stamp to your product
  • Develop your range and diversify your product offering
  • Optimise your manufacturing process
  • Add value to your knowhow
  • Respond to consumer expectations
Doughnuts bio

Organic Doughnuts

Organic version for a real indulgent treat

Innovation - Soft Flat Roll Bread

Soft Flat Roll Bread

New extra-soft flat bread format for practical, appealing snacks

Innovation - Cookies Vegan

Vegan Cookie

Multipurpose ready to use mix for cookies, biscuits, or tart bases without the use of any animal raw materials

Innovation - Plaisant All-free

Plaisant All-free

Additive-free bread, without any gluten, lactose, egg, soya or sesame, made to recharge your batteries

Marketing Strategy

EUROGERM, observing consumer trends from a position of privilege

8 STRATEGIC PRIORITIES

With great thanks to our subsidiaries around the world and from our observations gained in different markets, we have identified and put together 8 strategic development priorities which incorporate our « consumer » vision and from which we can target solutions that best meet your needs.

Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

New products designed to astonish, surprise, set themselves apart, stand out from the crowd! 

INNOVATION DIFFERENTIATION

"To astonish and surprise..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

The trend refers to a responsible approach: organic, sensible, GMO free, palm oil free, fair, kosher, halal etc

SUSTAINABLE RESPONSIBLE

"Organic, sustainable..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

This is necessary in the search for greater performance (freshness, shelf life, nutrition..) and for reduction (in costs, ingredients, fat, sugar..)

REFORMULATION PERFORMANCE

"A quest for performance and reduction..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Growing demand for vegetable-based products, free from any animal-based raw materials (without milk or egg derivatives…)

VEGGIE FLEXI

"Plant-based products..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Merging food with well-being, the trend encompasses healthy-based products, with increased nutritional values.

NUTRITION HEALTH

" Merging food and well-being..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Synonym for « indulgence », the trend brings together impulse products that people will really go for. Top of the list: to treat ourselves.

INDULGENCE SENSORY

"Impulse products, that people will really go for ..."
Marketing expertise and wheat-flour-bread-patisserie trends - Eurogerm

Often linked to allergies, increasing demand for «free from» products: gluten free lactose free, egg free.

FREE FROM

"Gluten free, lactose free, eggs free..."
Expertise marketing et tendances blé-farine-pain-pâtisserie-traiteur - Eurogerm

While widely used, this term has no legal definition but it implied a demand for more natural, additive-free products.

TRANSPARENCY NATURALNESS

"Natural products without synthetic additives..."

Collections to stimulate creativity

Our marketing and design teams push back boundaries and operate as a team to imagine future developments. These products can be seen in the “Collections” that we offer on a regular basis to our customers: true sources of inspiration, suggestions for new products, prototypes. Each “Collection” presents a selection of products from our development work which meet consumer vision, market needs and production constraints.

Discover our latest collections

Food goes green

EUROGERM invites you to go GREEN with more plants and more green on the label.

Collection #9 : Food goes green Collection #9 : Food goes green

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